See what the Experts Have to Say!
KICK START YOUR BUSINESS!
by, Sara Hardy and Debbie Solomon
Do you know where or how to start planning this years advertising? The fact is, SUCCESSFUL advertising MUST be planned and strategized or the effect on your business will not be something you can take to the bank. But where should you start? The most obvious place is your Marketing Plan, which forms part of your Business Plan. But, since more than 90% of small business people have neither, here's a useful place to begin - Your Promotional Calendar. This is one of the most important selling tools you can have. Done properly, it can maximize your budget, save you lots of money and avoid potential mistakes Plus it gives you a basis for long-term cash flow projections. A Promotional Calendar is simply a list of events happening in your market place during the coming year that may offer opportunities for promotion or perhaps highlight times not to promote, or to advertise differently. It helps you to plan a coordinated advertising campaign for your business, well in advance.
INCREASE YOUR SALES AND PROFITS WITH A POWERFUL OFFER
By, Bob Leduc
Did you ever buy something you didn't really want because the bonus you received was worth the price you paid? I did it this week. Several days ago I received an offer in the mail from a leading business magazine. Only one paragraph in the two page letter mentioned the benefits I'd gain by reading the magazine. Instead, it promoted the "perfect book for entrepreneurs" I'd get free by subscribing. The letter even enhanced the offer by guaranteeing a full refund of the entire subscription fee if at anytime during the coming year I didn't like the magazine. The free book alone was worth the subscription fee. It was an offer I couldn't refuse. I subscribed.
Always include an offer in your advertising. It's the primary reason why people buy something. Use this simple 4 step procedure to develop your offer and watch how fast your sales and profits increase.
PLAN-OF-ACTION
by, Debbie Solomon
It is obvious that we all need to re-think our plan of action every few months in order to keep a fresh and positive attitude towards our business. Things get old fast and we all tend to get bored with the same ole' thing happening everyday. As we all know our main priority is to get traffic to our website. We advertise our product like crazy. We have great catchy Ads, but it just doesn't quite do it the way we want it to. Here is an incentive that will drive people to your site and keep them coming back: Give something of value away. A Freebie. But, don't just give it away, have a monthly contest drawing, so people will keep coming back each month. Now, this does not have to cost you an arm and an leg, but you need to make sure it is quality that you are giving.
The key is, people will keep coming back trying to win these valuable assets, and though they may not discover the GREAT product or service you are selling right away, but they will notice it once they go to your site a few times.
POINT BLANK
by, Debbie Solomon & Sara Hardy
This is no joking matter; There are NO Get Rich Quick Schemes, Easy Way Outs, or Money For Nothing "opportunities" that actually work.
Starting a Business and Marketing it primarily on the internet is one of the most serious decisions any ONE person can make. It takes 100%...
*Dedication
*Determination
*Hard Work
*Tons of Research
*Serious Attitude
...And YES, a lot of Hours
How to create your own Product: This does not mean you have to formulate your own product. You can use existing products that are being sold online, but the key is to build your own product line out of it.
This means using your own creativity. Take a product or service that you know will flourish. Something people will get something out of. The most important part of this is that it is something you believe is 100% worthy of you taking the time and energy to build upon and make a career out of.
LESSONS TO LEARN IN BUSINESS
By, Debbie Solomon
It does not matter whether you have been in the marketing business for 1 week or 10 years. The constant changes on the internet makes it possible for people like us to continually learn new ways of marketing our business. Any one who claims they know all there is to know on the internet is sadly mistaken and aiming for DOOM. No one knows it all. There are too many changes taking place. We all need to keep an open mind and be willing to accept ideas and assistance. We all have ONE goal, to SUCCEED in our business. I have learned many lessons in
my experience in marketing on the internet, and I would like to share it with all of you:
WEB SITE
Now that we know how important a Domain Name is, we also have to realize how important the contents and view of your Web Site is. One thing I cannot stand in web sites is BRIGHT colors and neon signs. I can tell you for a fact that the majority of people looking at sites will tell you the same thing. KEEP IT SIMPLE! Use Warm Colors; black is the most common or a smooth green or browns and beiges. A nice textured background with some subtle graphics will be the best thing you could do for your web site. Just recently I was looking for some helpful tips on Logo's, and I was at the Search Engines. If I entered a site where the colors were bright, I exited right away.
THE POWER OF THE INTERNET
We are all aware of what the power of the internet can produce for businesses today. The internet is the Key to most businesses success. Here are some key points you need to consider in order to gain the power of success on the internet:
**Your Product** What are you selling? Is it something you truly believe in and have full knowledge of?
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Build A Successful Business By Staying Connected
By Larry Dotson
Over the course of your business life you'll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc. These people are important to your business in more ways than one. Yes, you may have hired them, or they bought your product or service. You can also gain their business knowledge, experience, ideas, and advice. How do you do this? Stay Connected! Network! Networking is when two or more different businesses stay in contact on a regular basis to build and improve each others business. Consider all the benefits you'll gain from talking to other business people: -Knowledge or information that you didn't have before
-Advice on how to solve a current business problem
-Leads to a new business project or opportunity
-Joint ventures and cross promotion deals
-Learn important skills that you didn't have before
-Constructive criticism that improved your business
-Brainstorming that sparks a profitable business idea
-Encouraging and motivational statements. Their are many ways to meet business people. Join business clubs and associations. Participate in online business related forums, e-mail discussion groups, and chat rooms. Go to business expos and trade shows. There are other ways use your creativity to come up with more.
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How to Write Persuasively
By Jennifer Stewart
When writing an advertisement, your aim is to persuade your readers to follow a particular course of action - willingly.
There are three elements in this process:
1. you must win the trust of your audience
2. you must appeal to their emotions (rather than to their intellect)
3. you must rationalize their decision for them If you succeed in all three areas, you will have engineered their consent to buy your product or service.
This is giving people good reasons to believe what you're telling them. We all do this to ourselves everyday. How many times have you said something like this to yourself, "My old car is going to start costing me money soon; I'd be better off buying a new one now"? Tell your would-be customers that they'll save money in the long run by spending it now and you've given them a reason to act immediately. Consider how you can use these persuasive techniques to sell your products or services.
Business Plans Revealed: How to Write Your Plan and Why
By J. R. Beach
A business plan is your vision of where you want your business to go and how you’re going to get there. It’s a road map and, like a map, it helps to document the route on paper, rather than simply commit it to memory. A coherent, written plan is as important to your success as a set of blueprints is to a home developer. Without it, building becomes a chore.
As indispensable as it is, unless you’re using it to secure capital or financing, it needn’t be overly complex and exhausting. So let’s make it easy. We’ll cover some basic guidelines, enough to help you create one you can use.
Want lots of customers to rave about you to their friends and business associates? Give them a little something extra. Studies show that little extras are the fuel behind word-of- mouth. When you add an extra cookie to the order, customers notice. When a customer starts talking, up to 100 people can eventually hear the story. A customer's referral is the most powerful marketing known. Look for ways you can deliver extras that don't hurt your bottom line. Include a free report, a brochure of helpful tips, or a bit of personal advice.
Marketing is sometimes referred to as the "refined art of persuasion". But actually, true marketing begins from the moment you decide to start your business. Marketing is the whole of everything you and your business communicate to your customers; past, present and future.
It’s instant and fast! Better yet this book is now available online, you don’t have to wait to get it. The good news, you can read it right now or you can print it out so you’ll have a hard copy to take with you and read anytime, anywhere!
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